Brand Spotlight: NIGHT : SHIFT

We spotlight NIGHT : SHIFT, an innovative home décor brand based in Santa Monica, California.

NIGHT : SHIFT is the first-and-only home décor brand inspired by music, art, skateboarding, streetwear fashion and culture. The company was founded in 2015 by entrepreneur and marketing guru Eddie Horowitz aka @Eddie_Witz, and is based in Santa Monica, California. His idea came about because at the time, trendsetters were curating their wardrobes from head-to-toe, but until NIGHT : SHIFT, there wasn’t a brand offering graphic-driven bedding, home goods and sleepwear products to fit their style. The company is shifting the way consumers dress their home by constantly offering a fresh collection of unique collaborations and original designs. NIGHT: SHIFT draws inspiration from popular street and contemporary fashion trends to create a seamless narrative that extends from closet to bed.

We’re feeling all the designs by NIGHT : SHIFT, but the one we’re adding to our cart is this Notorious Quilted Comforter. Inspired by those 90s faux Coogi sweaters rocked by the late great Biggie Smalls, this trifecta of fashion is crafted with 100% premium microfiber polyester (equivalent to 300 thread count) and features sharp, vivid prints on the front, with a crisp white on the back with hand-sewn finishes throughout.