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BRAND SPOTLIGHT: KENNER

We’re proud to feature Kenner, an innovative footwear company that has been at the heart of Brazilian street culture for decades. More than just footwear, Kenner is a symbol of Brazilian street culture. Born in 1988, the Brazil-based company has the courage to do things differently with authentic designs that are true to the brand’s […]

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Brand Spotlight: JASON MARKK

We spend a hot minute to showcase Jason Markk, a sneaker and hat care accessory brand that’s dedicated to freshening up and preserving your treasured collections. Established in 2007 in Los Angeles, California the Jason Markk brand was built with a love rooted in sneaker culture. They recognized a gap in the market and a […]

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Still Ballin: 2Pac x PRIMITIVE

Primitive has just released another collaboration with the estate of Tupac Shakur and with the help of Tiago Lemos, this one hits harder than the last. Not all collabs are created equal and that’s especially true when you drop a name like the late great Tupac Shakur. In celebration of the life and legacy of […]

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Brand Spotlight: EVERYDAY PEOPLE

We show some love to Everyday People, a streetwear/skate brand that’s all about people and the culture they create.  Everyday People Co. is a progressive, modern streetwear, skate, fashion and lifestyle brand that is influenced by street culture and people doing their daily thing. The brand gets its inspiration from the skatewear and street trends […]

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Artist Spotlight: TIST ONE

We share the story behind Tist One, an artist based in Hollywood, California that draws inspiration from family and faith. Tist One is a Korean-American artist based in Hollywood, California. The Bible is where he draws his inspiration from for his artwork which he creates with oil, acrylic and Flashe vinyl paint. The stories, characters […]

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The Pop Swift R2 GTX From ADIDAS

We showcase a new collaboration on this all weather Pop Swift R2 GTX between Adidas and Pop Trading Company. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world. The brand obviously needs no introduction so we’ll share a fun fact. The name Adidas came from the founder, Adolf “Adi” Dassler’s […]

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The Tasty Logan Lime Flame From STRAYE

We show some love for skateboarding footwear brand Straye by Jamie Thomas and check out the beautiful Logan Lime Flame. Born in 2017 in conjunction with Jamie Thomas, Angel Cabada and Chad Muska, STRAYE is a brand created for today’s youth. They are skaters, artists, activists, fashion designers, music producers, founders and creative directors. These […]

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Spring 2023 Just Landed From BORN FLY

Streetwear brand Born Fly has just dropped the first capsule of their Spring 2023 collection and we’re fired up. Let’s check it! Founded in 2002, Born Fly has developed from a small NYC-based t-shirt line into a full streetwear collection. Born Fly extends beyond simple trends, and is instead propelled by a progressive energy to […]

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Brand Spotlight: WESTSIDE LOVE

We spotlight Westside Love, a streetwear brand out of Cali that specializes in dope headwear that belongs in any serious lid collection. Westside Love was founded in 2009 by Jordan Stark and Tony Martinez as a sign of affection for their home, the Pacific side of the United States of America. Westside Love was their […]

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Kenny Goes Green With CLEARWEATHER

Clearweather has just dropped a fresh colorway of their all Vegan pro model skate shoe for Kenny Anderson. This one will make you green with envy. Clearweather is a Southern California based brand and the product of footwear design brothers Josh and Brandon Brubaker. Over the years the brothers Brubaker have built the Clearweather brand […]

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Shred Your Holidays With RIPNDIP

We celebrate the Holiday 2022 collection from RIPNDIP, a brand born in Orlando and based in Los Angeles.  RIPNDIP is the brainchild of Ryan O’Connor out of Orlando, Florida. O’Connor started out making T-shirts, with “Ripndip” scrawled across his skateboard. In 2009, he began selling T-shirts at camp to other kids for $10. Allegedly, camp […]

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Brand Spotlight: FELT

We take a moment to showcase FELT, a streetwear brand born in Miami, raised in New York and represented worldwide. FELT is a streetwear company founded by Kristian Acosta. The name FELT is actually an acronym which stands for “For Every Living Thing”. Founded in 2015, the Miami-born brand began as an outlet to design […]

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Reach For The Sky With FLY SUPPLY

We share this latest drop from Fly Supply, a hip hop inspired fashion brand out of Miami, Florida.  In 2011 Fly Supply Clothing was launched from a 10’x10’ bedroom in Miami, Florida. The brand that was built to inspire a way of life that encompasses confidence, creativity and freedom of expression, soared to new heights […]

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Brand Spotlight: THE PERSONAL CODE

We unlock The Personal Code, a female focused fashion brand out of Los Angeles that is all about self-worth. The Personal Code is a dedicated women’s clothing brand based in Los Angeles, California. They chose the name The Personal Code due to the fact that as a brand they believe that everyone has their own […]

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Brand Spotlight: SOLEPACK

We share the story behind Solepack, a sneaker accessory brand that protects your gear and has your back. The Solepack journey began in the Staten Island-NYC area in the late 90s. The cultural hotbed of NYC around those times played a heavy influence on the movement. As a student, commuter,  b-baller and sneaker enthusiast Solepack’s […]

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Brand Spotlight: IN-HOUSE

We take a moment to showcase In-House, a streetwear brand straight outta Detroit, Michigan that’s currently hanging out in Cali. In-House Clothing is a streetwear brand that was founded in Detroit, Michigan in the fall of 2020. At the time, In-House was actually an NFL sports agency, however, the pandemic did its thing and led […]

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Brand Spotlight: P.E NATION

We take a moment to showcase P.E NATION, a street-meets-sportswear brand from down under. Based in Sydney, Australia, P.E NATION is the brainchild of Pip Edwards and Claire Tregoning. Since launch in 2016, the brands’ street-meets-sportswear offering has expanded to include technical activewear, 90’s inspired streetwear, accessories, premium denim and most recently, a fresh line […]

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Wampa Season Returns From CLEARWEATHER

Clearweather has just announced the beginning of Wampa Season. Go forth and have no fear.  Clearweather is a Southern California based brand and the product of footwear design brothers Josh and Brandon Brubaker. Over the years the Brubaker brothers have built the Clearweather brand as an expression of their lifestyle and as a recreation of classics […]

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Brand Spotlight: RIPNDIP

We take a moment to showcase RIPNDIP, a skateboarding/streetwear/lifestyle brand born in Orlando and based in Los Angeles.  RIPNDIP is the brainchild of Ryan O’Connor out of Orlando, Florida. O’Connor started out making T-shirts, with “Ripndip” scrawled across his skateboard. In 2009, he began selling T-shirts at camp to other kids for $10. Allegedly, camp […]

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Fly Is The Future With BORN FLY

Streetwear brand Born Fly has just dropped the first capsule of their Fall 2022 collection. LFG! Founded in 2004, Born Fly has developed from a small NYC-based t-shirt line into a full streetwear collection. Born Fly extends beyond simple trends, and is instead propelled by a progressive energy to create unique urban clothes with attitude. […]

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We Drop In With FALLEN FOOTWEAR

We share the story behind the rise, fall and resurrection of Fallen Footwear, a skateboarding brand by Jamie Thomas and friends. Established in 2003 by Jamie Thomas, Fallen Footwear is a skateboarding brand based in Oceanside, California. Since the beginning when Jamie left Circa, the Fallen name was dedicated to producing shoes and apparel of […]

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Brand Spotlight: BN3TH

We share the story behind this premium men’s underwear from sustainable brand BN3TH out of Vancouver BC.  Formerly known by the name MyPakage, BN3TH was founded by Dustin Bigney and Dez Price in Vancouver, BC. The brand’s mission is to radically change how men think about underwear. The premise behind this notion is nobody performs […]

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We Drop In With BACK TWO SCHOOL SPECIAL

We did our homework on these latest offerings from Back Two School Special aka b2Ss, a lifestyle brand specializing in custom fits stylized with unique design. Back Two School Special (b2Ss) is a self-proclaimed perfectly imperfect brand inspired by the inner big kid in all of us. Based in Los Angeles, California this is the brainchild of […]

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Brand Spotlight: THE RAD BLACK KIDS

We spotlight The Rad Black Kids, a sustainable fashion brand with roots from Zimbabwe to Portugal and beyond. The Rad Black Kids is a sustainable streetwear brand that was founded in 2014 by Thulani Ngazimbi. Thulani was born in Zimbabwe and now resides in Portugal. He began building longboards simply because he couldn’t afford one. […]

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We Drop In With RIP N REPAIR

We spotlight Rip N Repair, a graphic driven fashion brand Straight Outta Koreatown. Rip N Repair is an American apparel company that was founded in 2017 by fashion entrepreneur Jason Yi in Koreatown, Los Angeles. Located west of Downtown LA and south of Hollywood, Koreatown is one of the most diverse neighborhoods in Los Angeles. […]

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Brand Spotlight: SIR WINSTON

We spotlight Sir Winston, a sustainable fashion brand born in Australia and based in New York. Sir Winston is a sustainable fashion brand founded by New York-based Australian musician and designer Winston Giles aka  @winstongiles_ . As a  recording artist and  producer, Winston has released many albums under different monikers and worked as music supervisor […]

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Brand Spotlight: FLY SUPPLY

We spotlight Fly Supply, a hip hop inspired fashion brand out of Miami, Florida.  In 2011 Fly Supply Clothing was launched from a 10’x10’ bedroom in Miami Florida. The brand that was built to inspire a way of life that encompasses confidence, creativity and freedom of expression, soared to new heights in just two short […]

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Brand Spotlight: SUNDREAM

We spotlight Sundream, a fresh brewed brand with a coastal vibe out of Ventura, California. Sundream is more than just a brand, it’s a way of life. Founded in Ventura, California by Casey and Brooke Courter, the company is the result of many mornings spent with toes in the sand and coffee in hand daydreaming […]

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Brand Spotlight: NIGHT : SHIFT

We spotlight NIGHT : SHIFT, an innovative home décor brand based in Santa Monica, California. NIGHT : SHIFT is the first-and-only home décor brand inspired by music, art, skateboarding, streetwear fashion and culture. The company was founded in 2015 by entrepreneur and marketing guru Eddie Horowitz aka @Eddie_Witz, and is based in Santa Monica, California. His […]

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Brand Spotlight: BROOKLYN PROJECTS

We show some love for Brooklyn Projects, the iconic skateboarding shop and streetwear brand based in Los Angeles, California. Brooklyn Projects was started back in 2004 by Dom DeLuca aka “Brooklyn Dom, the man who brought skateboarding to Hollywood.” Not only is Dom the co-founder and owner of Brooklyn Projects, he’s also a former professional […]

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Brand Spotlight: THE SHRED COLLECTIVE

We put our focus on The Shred Collective, a life inspired, musically influenced streetwear brand that is based in San Jose, California. The Shred Collective is the brainchild of Tanner Petulla, known professionally as Getter. In case you didn’t know, Getter is an American DJ, record producer, rapper, actor and comedian from San Jose, California. […]

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Cut Loose With Flare Fire From EPTM

Streetwear brand EPTM has released a new collection of flared pants that may just mean the demise of skinny jeans. You’re looking at the new standard in premium basics. The brand may not be a household name quite yet, but EPTM has over 20 years of experience in garment construction and development behind it. The […]

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Get Made With The Godfather x CONTENDERS

Contenders Clothing has just dropped some new fits to celebrate the 50th Anniversary of The Godfather.  Contenders is a lifestyle brand for real people. They design clothing for the contender in all of us. They call themselves “Contenders” because that’s what they are – people driven by goals with desire to achieve greatness in everything […]

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Brand Spotlight: SIMPLE

We feature an old favorite, Simple Shoes, the iconic footwear and apparel brand out of Southern California. Simple Shoes aka Simple is a footwear brand created in 1991 by California native and entrepreneur Eric Meyer. Interesting back story behind this iconic name is that in order to obtain startup capital for the company, Eric had […]

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Brand Spotlight: We Take A Walk On The Wild Side With Vitaly

With Valentine’s Day just around the corner, we take an up close look at Streetwear accessory brand Vitaly and share some favorite pieces from their wicked collection. Vitaly are the self-described “Accessory Architects”. The company was started by jewelry designer Shane Vitaly Foran out of Toronto, Canada in 2011. The brand takes inspiration from the […]

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