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We Drop In With FALLEN FOOTWEAR

We share the story behind the rise, fall and resurrection of Fallen Footwear, a skateboarding brand by Jamie Thomas and friends. Established in 2003 by Jamie Thomas, Fallen Footwear is a skateboarding brand based in Oceanside, California. Since the beginning when Jamie left Circa, the Fallen name was dedicated to producing shoes and apparel of […]

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Brand Spotlight: SIR WINSTON

We spotlight Sir Winston, a sustainable fashion brand born in Australia and based in New York. Sir Winston is a sustainable fashion brand founded by New York-based Australian musician and designer Winston Giles aka @winstongiles_ . As a recording artist and producer, Winston has released many albums under different monikers and worked as music supervisor […]

NBA 2K23 Summer League Championship Recap

We share a personal inside look at the NBA Summer League and highlight the styles rocked court side and in the stands.

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Brand Spotlight: BROOKLYN PROJECTS

We show some love for Brooklyn Projects, the iconic skateboarding shop and streetwear brand based in Los Angeles, California. Brooklyn Projects was started back in 2004 by Dom DeLuca aka “Brooklyn Dom, the man who brought skateboarding to Hollywood.” Not only is Dom the co-founder and owner of Brooklyn Projects, he’s also a former professional […]

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Brand Spotlight: THE SHRED COLLECTIVE

We put our focus on The Shred Collective, a life inspired, musically influenced streetwear brand that is based in San Jose, California. The Shred Collective is the brainchild of Tanner Petulla, known professionally as Getter. In case you didn’t know, Getter is an American DJ, record producer, rapper, actor and comedian from San Jose, California. […]

Brand Spotlight: LEARN TO FORGET

We take a look at some fresh offerings and share some of the backstory behind Learn To Forget, a punk-inspired streetwear/art brand out of Southern California. Learn To Forget (LTF) was founded in 2013 by musician, artist and designer Reilly Herrera of Night Verses and musician Mike Cambra from The Adolescents and Death By Stereo. […]

Keep The Beat With Zildjian x PRIMITIVE

Primitive has just released a new collaboration with Zildjian Cymbals and we’re steadily trying to keep the tempo with these fresh new fits. Primitive is proud to announce their new collaboration with Zildjian and we share some insight behind the story. The Avedis Zildjian Company, more commonly referred to as Zildjian is an Armenian-American based musical […]

Here’s How You Get To Sesame Street x Staple

Staple Pigeon has just dropped this dope Sesame Collaboration and all of these things belong here. Founded by Jeff Staple in 1997, Staple Pigeon is a world-renowned brand which reflects the gritty and never-ending energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York, but The Pigeon […]

Los Angeles Is Hyped For Westbrook & Honor The Gift

Russell Westbrook’s Honor The Gift and adds some new pure fire apparel to their already dope collection. Created by a kid from the Inner City of Los Angeles. A brand founded on self-belief and dedication to never stop working towards your greatness no matter the hardship. This is a body of work with a focus […]

Pizza Skateboards x Matt Furie Draw Up The Land Wolf Deck

Pizza Skateboards has just released a limited edition collaboration hardwood piece from renowned artist Matt Furie. Skater-owned and hot out the oven, Pizza Skateboards has the cheesy goodness ready for you to shred. Baked in Sacramento, CA, Pizza Skateboards is one of the hottest young skate deck brands in the market. Cop their tees, hoodies, […]