Brand Spotlight: HOURS IS YOURS

We take an in depth look at Hours Is Yours a skater-owned footwear and apparel brand out of Los Angeles, California. Hours Is Yours is a fresh, new skater-owned footwear company created by Dennis Martin and Bryan Herman who have more than 15 years experience designing, merchandising and marketing premium footwear. The Los Angeles based […]

Brand Spotlight: LEARN TO FORGET

We take a look at some fresh offerings and share some of the backstory behind Learn To Forget, a punk-inspired streetwear/art brand out of Southern California. Learn To Forget (LTF) was founded in 2013 by musician, artist and designer Reilly Herrera of Night Verses and musician Mike Cambra from The Adolescents and Death By Stereo. […]

The VM001 LO From LAST RESORT AB

We drop in on Last Resort AB, a brand made by skateboarders, for skateboarders. Last Resort AB is an independent skate shoe company partnered by Pontus Alv and Sami. The brand prides itself on making shoes with skateboarding specifically in mind – made by skateboarders, for skateboarders. Their mantra is ‘Intention to Detail’, an ethos […]

Brand Spotlight: KANOPY

We share the story behind the name and some of the latest streetwear offerings from Kanopy Brand. Kanopy is the creation of Italian-German entrepreneur and artist Mike Massa. The brand began as a streetwear/sneaker shop in Miami and has since added its own line of Kanopy branded apparel, using styles and trends unique to the […]

Keep The Beat With Zildjian x PRIMITIVE

Primitive has just released a new collaboration with Zildjian Cymbals and we’re steadily trying to keep the tempo with these fresh new fits. Primitive is proud to announce their new collaboration with Zildjian and we share some insight behind the story. The Avedis Zildjian Company, more commonly referred to as Zildjian is an Armenian-American based musical […]

Brand Spotlight: PHARMACY BOARDSHOP

This week we take an up close look into Pharmacy Boardshop, a skateboard store and brand with roots in SoCal and Vegas. Originally established circa 1997, Pharmacy Boardshop is a skateboarding store/skate brand that currently operates eight retail locations throughout Southern California in addition to two locations in Las Vegas, Nevada. Over the past two […]

Clean Things Up With The Spring Tide/Golden Hour 425 From NEW BALANCE

We take a look at this Numeric 425 skateboarding shoe in this squeaky clean Spring Tide/Golden Hour colorway from New Balance. New Balance dates all the way back to 1906. When William J. Riley, an Irish immigrant founded the company that manufactured arch supports and other accessories designed to improve shoe fit. Flash forward to today […]

Wickedly Wild Pro Decks From Palace Skateboards

UK-based skateboard brand Palace recently dropped this wild collection of pro model decks to help you keep on pushin’ through 2022. Founded in 2009, Palace Skateboards is a London-based skateboard shop and clothing brand. The brand was primarily heavily worn by founder Levent Tanju and his skate team, Palace Wayward Boys Choir. Notable people who […]

We Trust In Tiago and These Fresh 1010s from New Balance

We know you’ve heard of New Balance and if you skate you’ve heard of Tiago Lemos. What you might not know is his signature shoe is now available in two fresh colorways for 2022. At New Balance Numeric, job #1 is to aid athletes in their pursuit of excellence, whether that means helping professional athletes […]

The “Thank You” Project by Alphonzo Rawls & EverybodySkates

In celebration of February being Black History Month, ALF and his brand #EverybodySkates has dropped some dope apparel and a pure fire deck that pay tribute to influential black skaters. The “Thank You” Project is in honor of black skateboarders from the past 40 years that have had an influence on skate culture. This project […]