It’s Obvious You Work Hard And That’s Why They Lurk Hard

Streetwear brand Lurk Hard has just released some new styles for summer 2021 that are worthy of a second or even third look. Sacramento-based Lurk Hard is a skate brand that was founded in 2008 by longtime skateboarding enthusiast and Fresno, California native GenoFailla. What started out as just shirts and stickers has quickly developed […]

Match Up & Spark It Up With Velour Track Sets From Runtz Worldwide

Streetwear brand Runtz Worldwide recently dropped these matching velour tracksuits to help you raise your game to another level. If you’re familiar with Runtz then you’re probably thinking about the mmj strain. Runtz Worldwide is a streetwear apparel company that’s dedicated to providing top shelf fire for all shapes and sizes. Sprouted in 2018 the […]

Kikkoman and Primitive Are Back In The Kitchen

Primitive has released another collection of streetwear in collaboration with Japan’s #1 soy sauce brand Kikkoman. As you already know Primitive and Kikkoman collabs have been around the block a few times, but this time they included some sushi to curb our appetite. This Kikkoman AYCE Long Sleeve does exactly that. What’s AYCE mean you […]

XLARGE Continues To Be Large And In Charge For 2021

Iconic streetwear brand XLARGE has just dropped some new flex to kick off their summer 2021 collection in style. Iconic for its Gorilla logo, XLARGE is established as one of the originals and continues to influence generations of streetwear culture worldwide. The brand began as a shop in the Los Angeles neighborhood of Los Feliz, […]

Happy Four-Two-Oh From DRO

It’s been a hot minute since we’ve seen a new drop from DRO, but we’re delighted to say they get high marks on 4/20. DRO is a streetwear brand that designs bespoke garments for drug smugglers, rap artists and dimes. Their brand aesthetics are influenced by hip-hop and street culture which complement their partner Waka […]

Rep Your Hood In Style With Limited Dome Pieces From Grindstone

Streetwear brand Grindstone Universal just dropped limited new snapback hats representing some of the most misunderstood neighborhoods. Based in Washington DC, Grindstone Universal has been bringing diversity to the fashion market with designs that journey from the past to the future, recognizing culture, and uplift the imagination for over 20 years. Artistically driven and cultivated […]

Snapback To Latin America With Siper x Brim Of The World

Premium headwear brand Brim Of The World has dropped three new hats in collaboration with Siper brand to pay homage to Latin America. Born in 2008 in San Diego by individuals that recognized headwear as a clothing staple rather than an accessory, Brim Of The World aka BOTWORLD, provides you with an opportunity to get […]

ASICS Revives The 90s With Two New Gel Lyte IIIs

Asics has dropped two new colorways of their iconic Gel Lyte III silhouette. We take an up close look at both. Asics is a Japanese owned brand that was actually founded way back in 1949. Since then the Asics Group has been committed to nurturing the world’s youth through sports in order to contribute to […]

We Go Behind The Canvas With Justin Bua aka BUA

It’s time for another Brand Focus where we take a deeper dive into some of the newest brands on the come up and many of the most prominent names in streetwear. This week we had a chance to sit down with legendary street artist Justin Bua to discuss life and his recent tribute to Nipsey […]

This Collaboration Taps Into The Heartbeat of Diamond Supply Co.

Streetwear and skate brand Diamond Supply Co. recently teamed up with American automotive manufacturer Chevrolet to bring us some high octane tees and hoodies. Back in 1998 Diamond Supply Co. was started when Nicholas Tershay aka Nick Diamond created a skateboard hardware line from his one bedroom apartment in San Francisco. Nick moved to Los […]